Super Bowl XLIII ads still bringing in the dough

The sky is falling in the financial world, as Wall Street fumbles, new president Barack Obama is looking at a trillion dollar stimulus for the public, and job losses continue to pile up. But despite all of these horrible things going on in the United States, the Super Bowl perennially has the most expensive ads of the year, and this round is no different--3 million a spot--100,000 a second--and yet advertisers are still snapping up spots.

At the time of this writing, there are 17 companies that have snapped up spots, and of course you can expect some companies (a la Budweiser) to have multiple spots--which means that there aren't a ton of spots left. So what's the tradeoff? So many companies do not have the money, so what the angle is that these are either the kickoffs to new campaigns all around or it is going to explore different avenues beyond the television medium.

For example, both Monster and Careerbuilder are going to do things that have to do with expanded media--Monster with texting and Careerbuilder with Facebook. It is obvious that the marketing teams this year are challenged to expand beyond just making an impact on one night only and then going on to the next thing--it's more bigger picture now than ever--but for the Super Bowl watchers--they just want to be entertained....which you can guarantee WILL happen.

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Super Bowl XLIII ads still bringing in the dough

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